Stop Sending Emails Nobody Reads. Start Building Journeys.
Salesforce Marketing Cloud is powerful — but most companies use about 15% of its capabilities. They're sending batch emails when they should be building intelligent customer journeys. We help marketing teams unlock the full potential of Marketing Cloud — from multi-channel campaigns and personalization to AI-driven audience segmentation and real-time engagement triggers.
Trusted by innovative teams worldwide
Certified Salesforce Marketing Cloud Expertise
Our consultants hold specialist certifications across the Marketing Cloud ecosystem.
Marketing Cloud Consulting — From Batch Sends to Intelligent Journeys
We help marketing teams move beyond basic email blasts to build sophisticated, data-driven customer engagement across every channel.
Customer Journey Design
Multi-step customer journeys that respond to real behavior — email opens, website visits, purchase triggers, and inactivity signals — not just pre-scheduled batch sends that ignore what the customer is actually doing.
Audience Segmentation & Personalization
Dynamic audience segments based on purchase history, engagement patterns, demographics, and predictive scores. Every message tailored to where the customer is in their journey — not generic blasts to your entire list.
Multi-Channel Orchestration
Email, SMS, push notifications, social ads, and web personalization orchestrated as a single customer experience. The right message on the right channel at the right moment — coordinated, not siloed.
Einstein AI & Predictive Analytics
Leverage Salesforce Einstein for send-time optimization, engagement scoring, content recommendations, and predictive audience modeling — turning your marketing data into actionable intelligence.
Data Integration & Unification
Connect Marketing Cloud to your CRM, e-commerce platform, website analytics, and customer support data — creating a unified customer profile that powers truly personalized marketing.
Attribution & Performance Analytics
Campaign performance tracking with proper attribution modeling — so you know which journeys drive revenue, which channels convert, and where your marketing spend delivers the best return.
Using Marketing Cloud for Batch Emails Only? You're Leaving Revenue on the Table.
Let's unlock journey automation, personalization, and multi-channel orchestration. Book a free Marketing Cloud audit.
Marketing Cloud consulting isn't about features — it's about building marketing systems that generate measurable revenue.
We've worked with marketing teams spending $50K to $5M on Marketing Cloud licenses — and the gap between what they pay for and what they use is almost always enormous. Our consulting engagements focus on activating the capabilities that move the needle: journey automation, dynamic personalization, and attribution that proves ROI.
Marketing Cloud Consulting That Drives Revenue
At OpenMalo, Marketing Cloud consulting is built on three principles: journeys over blasts, data-driven decisions, and measurable ROI.
Why Marketing Teams Choose OpenMalo for Marketing Cloud Consulting
We don't just know the platform — we understand the marketing strategy behind it and how to turn features into revenue.
Let's Unlock Your Marketing Cloud Potential
Tell us about your marketing goals and current Marketing Cloud setup — we'll design a consulting plan that drives real results.
Our Engagement Process
Marketing Cloud Audit
Review your current Marketing Cloud setup, active journeys, data architecture, integration points, and performance metrics to identify quick wins and strategic gaps.
Strategy & Journey Design
Map your customer lifecycle, define key journeys, design segmentation strategy, and plan multi-channel orchestration — all tied to measurable business objectives.
Implementation & Configuration
Build customer journeys, configure data extensions, set up automation, connect data sources, and implement personalization rules — with testing at every step.
Test, Optimize & Train
A/B testing across journeys and channels, performance benchmarking, team training on journey management, and documentation for ongoing operations.
Launch & Measure
Go-live with monitoring dashboards, attribution tracking, and 30-day optimization sprint to refine journeys based on real customer engagement data.
What Our Clients Say
“We were paying for Marketing Cloud Enterprise but using it like Mailchimp — batch sends once a week. OpenMalo built 12 automated journeys in 8 weeks and our email engagement tripled. The abandoned cart journey alone generates $45K a month we were leaving behind.
“Our biggest win was the personalization. OpenMalo connected our CRM data to Marketing Cloud so every email, SMS, and ad is personalized to the customer's policy and renewal date. Our renewal rate went from 72% to 89% in one quarter.
“I finally have attribution data I can take to the board. OpenMalo set up tracking that shows exactly which journeys drive revenue, which channels convert, and where we're wasting spend. We've reallocated $200K to higher-performing channels based on their data.
3.2x Email Engagement After Marketing Cloud Overhaul
Marketing Cloud Consulting at UrbanEdge Retail
How we transformed a retail brand's Marketing Cloud from a basic email tool into a multi-channel engagement platform — building 12 automated journeys that tripled email engagement and generated $540K in new annual revenue from abandoned cart recovery alone.
Enterprise Marketing Cloud license used for basic batch emails only
UrbanEdge Retail was paying $180K annually for Marketing Cloud Enterprise but using it to send one batch email per week to their entire list. No customer journeys, no segmentation, no personalization, no SMS or push integration — and no way to measure which campaigns drove actual purchases.
Our Approach: 2-week audit, 8-week implementation covering CRM data integration, dynamic segmentation, 12 automated journeys (welcome, browse abandon, cart abandon, post-purchase, win-back, VIP), multi-channel orchestration (email + SMS + push), and full attribution tracking.
Read Full Case StudyFrequently Asked Questions
Our consulting covers strategy, implementation, and optimization — including customer journey design, audience segmentation, data integration, multi-channel orchestration, personalization setup, Einstein AI activation, and performance analytics. We handle both the strategic planning and the technical execution.
Explore Related Services
Discover complementary solutions that work together to accelerate your digital transformation.
