Marketing Services

Usually one of three things: a workflow no off-the-shelf platform supports without heavy configuration, an integration between systems that do not talk to each other properly, or reporting that requires joining data no single vendor holds. If your requirement is standard email marketing or basic automation, a good product will beat anything custom on cost and reliability, and we will tell you that. Custom is justified where the process is genuinely specific to your business.

By establishing where the customer record lives and making everything else subscribe to it, rather than letting each tool maintain its own version of the customer. That usually means a warehouse or a customer data platform as the source of truth, with a governed event schema flowing outward. The alternative — every tool syncing bilaterally with every other tool — grows unmanageable at around five integrations and is the state most stacks are actually in.

Frequently, though the honest scope is larger than teams expect. It normally involves rebuilding the event taxonomy, implementing server-side tracking where browser signals are unreliable, and reconciling numbers between platforms that will never fully agree — because they genuinely measure different things with different attribution windows. We will help you understand which discrepancies are real problems and which are expected, which is often the more useful outcome.

Consent state is stored with the customer record and enforced at send time rather than at collection time, because a preference recorded in a cookie banner that no downstream system checks is not consent in any meaningful sense. That includes honouring deletion and export requests across every connected system, and applying regional rules — GDPR, CCPA, and India's DPDP Act — based on where the person is rather than where you are. OpenMalo is GDPR compliant; the obligations for your customer data remain yours, and we build the controls to meet them.

Yes — Salesforce, HubSpot, Zoho and Dynamics on the CRM side, plus the usual analytics, advertising and messaging platforms. Worth setting expectations: published integrations are often shallower than the marketing page implies, API rate limits shape what is achievable in real time, and some platforms make bulk data extraction deliberately awkward. We check those constraints during discovery rather than discovering them mid-build.

By making it structurally difficult rather than relying on care. Separate environments where production credentials are not present in test, suppression lists applied at the send layer so they cannot be bypassed by a segment definition, hard volume caps that require deliberate override, and a mandatory preview against a real sample before any broadcast. Every marketing team has a story about this; the ones who do not have controls simply have not had theirs yet.

That is the usual arrangement — engineers join your sprints, repository and review process rather than working separately. There is a one-week trial so fit is proven on your codebase, and you interview each engineer before committing. Marketing engineering in particular benefits from this, because the work touches so many systems your team already understands better than any newcomer will initially.

You do, on payment — source, infrastructure configuration and documentation. Platform accounts and repositories belong in your organisation's name from the start. Data portability is a design requirement rather than an afterthought: you should be able to export your customer records and event history in a standard format without our involvement or a vendor's permission.