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OpenMalo Technologies - Blog

Social Media Automation in 2024: The Marketing Agency’s Ultimate Guide

OpenMalo Technologies - Blog By OpenMalo | Mar 13, 2024

Are you struggling to keep up with social media posting and engagement? Do you find no time to craft high-value content that drives sales? Are you striving to match your competitors who are killing it on social media? If your answer to all these questions is yes, you are at the right place. This guide is a roadmap to turning your social media woes into success stories. Marketing agencies know precisely how social media can drive conversions and scale their clients’ businesses. Almost all businesses (a whopping 93% globally) have embraced social media to reach its 5.04 billion social media users – that's 94% of global internet users! However, marketers struggle with social media marketing (SMM) due to multiple platforms and their ever-changing algorithms. Their teams are stuck in an endless spree of copy-pasting the posts on several platforms, resulting in burnout. Plus, the constant posting leaves no time for creative and high-value tasks, leading to poor engagement and conversions. It’s because they haven’t yet embraced the smarter way: Social Media Automation. Recent reports say only 47% of marketers use it to their advantage, while the rest miss out on this golden opportunity. If you’re looking for these benefits for your marketing agency, look no further. This comprehensive guide will help you unlock significant growth by integrating social media automation efficiently into your existing workflows.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Mar 05, 2024

How to Scale Your Marketing Agency With Automation Like a Pro

According to HubSpot, 3 in 4 companies have already adopted marketing automation in recent years, with the rest considering the same. Moreover, Statista expects the marketing automation market to exceed US$ 13.7 billion by 2030, exceeding double its current size. Also, 60% of marketers are planning to increase their automation spending. Why are so many businesses focusing on scaling through automation? It’s because traditional marketing often struggles with repetitive tasks, limited resources, and a perpetual lack of efficiency, leading to scaling roadblocks. Automation has emerged as a stellar solution. It can help you overcome these hurdles with: Improved efficiency Boosted conversions Better client retention Significant ROIs If you’re not using it to your advantage, you’re sacrificing scaling opportunities and falling behind your competition. Don’t worry, though. This article provides a detailed automation implementation strategy for scaling your marketing business like a pro. Plus, it discusses implementation challenges with potential solutions to help you avoid common automation pitfalls. Let’s get started right away.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Feb 27, 2024

Top 5 Reasons Why Marketing Automation Fails (With Solutions)

You invested your time and money in marketing automation, expecting efficient processes, streamlined workflows, and soaring ROIs. Instead, you get stuck with manual tasks, stagnant engagement, wasted resources, and your business going nowhere. If it sounds exactly like what’s happening to your business, you’re not alone. The majority of businesses struggle with marketing automation. For instance, 85% of B2B marketers believe they underutilize marketing automation software while 70% are unsatisfied with their automation tools. Do not despair. You just need to identify what you’re doing wrong and apply the right solution. This blog is exactly about that. It explores the top 5 reasons your marketing automation project is failing and provides effective solutions to manage automation efficiently. The blog will also show you how OpenMalo can help you forge a path to successful marketing automation.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Feb 02, 2024

Your Go-to Guide for HubSpot-Shopify Integration: Unleash Sales Automation

Gone are the days of manual data entry and messy spreadsheets to run your e-commerce business. It’s high time you embrace the power of sales automation tools to stay competitive in today’s cutthroat environment. Consider these facts: Global e-commerce online sales surpassed $6.5 trillion in 2023, a significant increase of nearly 55% from $4.2 trillion in 2020. (Manaferra) With an estimated 24% of retail purchases happening online, the e-commerce market is expected to surpass $8.1 trillion by 2026. (Forbes) Shopify, the leading e-commerce platform in the US, has 1.75M merchants and 2.1M+ daily active users. (Social Shepherd) More than 15K Shopify stores are integrated with the HubSpot platform. (Store Leads) Are you ready to join this unstoppable e-commerce revolution? With no sign of online shopping slowing down in the next decade, now is the time to open a Shopify store for your retail business. And if you own one already, combine it with third-party automation tools like HubSpot to take your business to new heights. Integrating your Shopify stores with HubSpot can help you stay ahead of your competition by optimizing your processes with sales and marketing automation, along with gaining unprecedented ROIs. With robust tools for processing your Shopify sales data and enabling personalized marketing campaigns, HubSpot is not only useful but necessary to provide an exceptional customer experience. This detailed guide will provide an overview of HubSpot’s various tools, a step-by-step integration process, and the benefits and challenges of HubSpot-Shopify integration.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Jan 24, 2024

Embrace the Digital Marketing Revolution of HubSpot-Shopify Integration With OpenMalo

The biggest concern of online businesses today is to remain competitive while generating enough ROI to stay in business.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Jan 23, 2024

HubSpot-Shopify Integration: A Data-Driven Approach to Decision-Making

In May 2018, Hubspot released its platform integrations for Shopify. No one knew that half a decade later, it would emerge as a game-changer in streamlining e-commerce operations and enhanc

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Dec 23, 2023

What about the work hours when I hire coders?

The work hours of the coders you hire can be flexible and will depend on your specific project requirements and preferences. At Openmalo Technologies, we can accommodate different work hour arrangements to best suit your needs. Here are a few common work-hour options

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Dec 22, 2023

What if the developer wants to leave in the middle of the project?

If a developer wants to leave a project in the middle of the development process, it can pose challenges, but there are several steps you can take to address the situation effectively

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Dec 12, 2023

Will we be having a full-time PHP developer?

Yes, at Openmalo Technologies, we offer the option to hire a full-time dedicated PHP developer for your project. When you choose this arrangement, you can expect the following

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Dec 03, 2023

Why should You Hire php developers from Openmalo Technologies?

Looking to elevate your PHP development projects to the next level? Discover why hiring PHP developers from Openmalo Technologies is your key to unlocking innovation, reliability, and customized solutions. In this blog, we'll explore the compelling reason

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Dec 02, 2023

Will the client maintain control over their selected developer team in Openmalo Technologies?

Every client has one question, will I have complete control over my developer team? Yes, when you hire a developer or a developer team from Openmalo Technologies, you will have a significant degree of control and oversight over the team and the project.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Nov 29, 2023

Can I talk directly to the developer?

Yes, OpenMalo Technologies encourages direct communication between clients and our PHP developers. OpenMalo Technologies believes that open and direct communication is essential for the success of any project.

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Nov 29, 2023

Will the development process be transparent?

Yes, the process at Openmalo Technologies is transparent. We believe in clear and open communication with our clients to ensure that you have a full understanding of the development process and the progress of your project. Our commitment to transparency

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Nov 28, 2023

Which different industries are served for web development in top IT company Openmalo technologies?

Developers at Openmalo Technologies have experience and expertise across a wide range of industries, allowing us to serve diverse client needs. Some of the industries and sectors that we serve include

OpenMalo Technologies - Blog
OpenMalo Technologies - Blog By OpenMalo | Nov 25, 2023

How skilled and experienced are your developers?

At Openmalo Technologies developers are comprised of highly skilled and experienced professionals who are dedicated to delivering top-notch web development solutions. Here's an overview of the typical qualifications and attributes of our developers.

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