How does server-side tracking work?

We deploy a lightweight tracking server (your subdomain or ours) that proxies events to GA4, Meta CAPI, Google Ads, etc. This bypasses iOS ITP, ad blockers, and most cookie consent restrictions while staying GDPR-compliant.

Can I export data to my warehouse?

Yes — Growth+ tier streams events to BigQuery, Snowflake, or Redshift in real-time. Scale tier includes reverse-ETL (push back enriched data into ad platforms for better optimization).

What attribution models are supported?

Starter: last-touch. Growth: linear, time-decay, position-based, U-shape, W-shape (multi-touch). Scale: data-driven (ML model trained on your conversions, similar to Google Analytics 360).

Is this GDPR / DPDP compliant?

Yes — consent-mode native, IP anonymisation, data retention controls, right-to-erasure workflows. We sign DPA on demo call request.

How fresh is the data?

GA4 + ad platforms refresh every 6 hours by default (subject to platform delays). Real-time tier (sub-5min) available on Scale via streaming connectors.

MARKETING MODULE

Stop guessing. Start attributing.

Multi-channel attribution across paid, organic, email, and direct. Pulls GA4, Meta, Google Ads, LinkedIn, TikTok, and your CRM into one dashboard. Server-side tracking + first-party data for post-cookie accuracy.

20+

Native data sources

Server-side

First-party tracking

Daily

Refresh + alerts

See plans Book demo

Pricing

Plans from

$499/mo

Built for teams shipping in production

Performance marketers

See real CAC + ROAS per channel, not the inflated platform numbers.

B2B marketing leaders

Track multi-touch attribution from first ad click to closed-won.

Agencies

Branded performance dashboards for 10+ clients from one stack.

Pricing

Pick the plan that fits your stage

Public, transparent pricing. Annual billing saves 17% — no separate setup fee on Starter or Growth.

Features

Starter

For small teams with a few channels to track.

Quick plan comparison

Starter

For small teams with a few channels to track.

$499/mo

or $4,990/yr save $998

GA4 + Meta + Google Ads
Last-touch attribution
UTM enforcement
Pre-built dashboards
3 data sources, 1M events/month

Book demo

Live in 14 days

Discovery to production. We handle the heavy lifting; you focus on launch.

Week 1

Discovery

Audit your current analytics stack, identify data gaps, prioritise channels.

Week 2

Connect

Connect data sources, deploy server-side tracking, configure attribution model.

Week 3

Dashboards live

Custom dashboards configured, alert thresholds set, team trained.

FAQ

Frequently Asked Questions

GA4 is great for site analytics but limited at cross-channel attribution and post-cookie tracking. Our module aggregates GA4 + ad platforms + CRM into one source-of-truth, and adds server-side tracking + first-party identity that GA4 doesn't natively give you.

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Compliance & Trust

Engineered for regulated industries

Active operational standards across every OpenMalo product. Documentation available on request.

GDPR Ready

Active

Data minimization, consent management, and right-to-erasure baked into every module. Audit logs exportable to regulators.

Book Demo

Book a demo for Marketing Analytics

Tell us a bit about your project — our team will reach out within 24 hours to schedule a 30-minute walkthrough.

30-minute walkthrough with a product expert
Live module demo on your data, not a sandbox
Pricing tailored to your volume + region
No commitment, no follow-up spam