Turn Your Salesforce Idea Into a Marketplace Product
Building a Salesforce app is one thing. Getting it through the security review, listed on AppExchange, and generating installs is a completely different challenge. We've helped ISVs and internal teams take products from concept to published listing — handling the architecture, compliance, packaging, and go-to-market that Salesforce demands.
Trusted by innovative teams worldwide
Certified AppExchange Development Expertise
Our team includes certified ISV developers who've navigated the AppExchange publishing process dozens of times.
Full AppExchange Development — From Concept to Marketplace
We handle every step of the AppExchange journey: architecture, development, security review, listing, and post-launch optimization.
ISV Architecture & Design
Multi-tenant architecture that works across thousands of subscriber orgs. Proper namespace management, configurable settings, and data isolation patterns that Salesforce requires for listing approval.
Managed Package Development
Lightning Web Components, Apex classes, custom objects, and automation — all packaged properly with version control, upgrade compatibility, and subscriber org safety built in from day one.
Security Review Preparation
We build with the security review in mind from the start — CRUD/FLS checks on every query, no hardcoded credentials, proper CSRF protection, and scanner-clean code. Our first-pass approval rate is 98%.
Compliance & Legal Packaging
Terms of service, privacy policy review, intellectual property checks, and Salesforce partner agreement compliance — handled before submission so you don't get rejected on paperwork.
Listing Optimization
App name, description, screenshots, demo videos, and feature highlights crafted to maximize AppExchange visibility and installs — not just checked off as a requirement.
Post-Launch Growth Support
Subscriber usage analytics, review management, version updates, and feature roadmap planning to grow your install base after the initial listing goes live.
Stuck on the Salesforce Security Review? We Can Help.
Our team has a 98% first-pass security review approval rate. Whether you need a full build or just security remediation, let's talk.
Getting listed on AppExchange is a product launch — not just a code deployment.
We've taken 40+ apps through the full AppExchange lifecycle — from early-stage ISVs with a napkin sketch to established companies building their second or third product. The architecture decisions you make in week one determine whether you pass the security review in month three. We get that right from the start.
AppExchange Development Done Right the First Time
At OpenMalo, AppExchange projects are built on three principles: security-first architecture, subscriber-safe upgrades, and listing that converts.
Why ISVs Choose OpenMalo for AppExchange Development
We've been through the AppExchange gauntlet dozens of times — and we know exactly what Salesforce is looking for at every stage.
Let's Build Your AppExchange Product
Share your app concept and target market — we'll outline the development and listing plan, including timeline and security review prep.
Our Engagement Process
Concept & Validation
Validate your app idea against market demand, existing AppExchange offerings, and Salesforce platform capabilities. Define the MVP feature set and target customer profile.
Architecture & Package Design
Design the multi-tenant architecture, namespace, data model, security model, and packaging strategy — built for security review compliance from day one.
Sprint Development
Agile development in 2-week sprints. Working features demonstrated after each sprint. Security scanning integrated into every build cycle.
Security Review & Listing
Final security audit, Salesforce security review submission, listing content creation, demo environment setup, and AppExchange publication.
Launch & Grow
Post-listing support including subscriber onboarding, usage analytics, version updates, and ongoing feature development based on market feedback.
What Our Clients Say
“We'd been trying to pass the Salesforce security review for 5 months on our own. OpenMalo came in, refactored the critical sections, and we passed on the next submission. They knew exactly what the reviewers flag — because they've done it dozens of times.
“Going from idea to listed AppExchange product in 12 weeks seemed impossible. OpenMalo's team had the architecture patterns, security templates, and listing expertise to make it happen. We launched on time and had 200 installs in the first month.
“The architecture decisions OpenMalo made in week two saved us months of refactoring later. They designed our package for multi-tenant safety, upgrade compatibility, and subscriber analytics from the start. Our v2.0 upgrade was seamless for all 800 subscribers.
12 Weeks from Concept to 200+ AppExchange Installs
AppExchange Launch for RevStream Analytics
How we took a revenue analytics tool from napkin sketch to published AppExchange listing in 12 weeks — with first-pass security review approval and 200+ installs within 30 days of launch.
First-time ISV with no AppExchange publishing experience
RevStream Analytics had a working prototype of a revenue attribution tool built in a developer org, but no experience with managed packages, security reviews, or AppExchange listing requirements. Their internal team had tried the security review twice and failed both times on CRUD/FLS and sharing violations.
Our Approach: 2-week architecture redesign for multi-tenant safety, 8-week rebuild using proper CRUD/FLS patterns, managed package setup with 2GP, security scanner integration, listing content and demo org creation — submitted and approved on first attempt.
Read Full Case StudyFrequently Asked Questions
A focused MVP takes 8-12 weeks from concept to listing. More complex products with multiple features and integrations run 12-18 weeks. The security review itself takes 2-4 weeks from Salesforce's side — we typically get approved on the first submission.
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