Residential Real Estate

Sell Homes Faster with Intelligent PropTech

We build technology that helps residential developers, agencies, and brokers convert more leads, automate paperwork, and deliver immersive buyer experiences — from first inquiry to final handover.

38%
Faster Lead Conversion
120+
Projects Digitized
2.5x
Avg. ROI on Tech Spend
Industry Challenges

Why Residential Sales Still Leak Revenue

Most residential developers are sitting on manual processes that bleed time and money at every stage of the buyer journey.

📋

Lead Chaos Across Channels

Inquiries from portals, walk-ins, referrals, and ads land in spreadsheets. No single source of truth means hot leads go cold before anyone follows up.

🏗️

Construction Updates Are Opaque

Buyers call site offices weekly asking the same question: when is my unit ready? Manual updates erode trust and clog your sales team.

📄

Paper-Heavy Booking Process

Agreements, KYC, payment schedules, and allotment letters still travel as PDFs over WhatsApp. Errors and delays are baked in.

📊

No Visibility Into Sales Velocity

Management can't see real-time inventory, payment collection status, or agent performance without asking three different people.

🔑

Handover Is a Nightmare

Snag lists, possession letters, and maintenance handoffs are tracked in Excel. Things fall through the cracks every single time.

🤝

Channel Partner Friction

Brokers bring leads but have no portal to track status. They chase your team for updates, and some give up and push competing projects instead.

Your Next Project Deserves a Digital Sales Engine

Book a free PropTech audit — we'll identify the three highest-impact automation opportunities for your residential business.

🏘️ Residential Impact

Technology that moves units, not just data.

Our residential PropTech implementations consistently deliver measurable improvements in lead conversion, buyer satisfaction, and operational efficiency.

38%
Faster Conversion
60%
Fewer Support Calls
4wk
Go-Live Timeline
₹2.4Cr
Avg. Revenue Uplift
Impact Metrics

Where the Numbers Come From

Real results from residential developers who replaced manual processes with purpose-built PropTech.

38%
Faster Lead-to-Booking
AI scoring and automated follow-ups cut the average conversion cycle from 45 days to 28 days across three township projects.
60%
Reduction in Buyer Calls
Self-serve buyer portals with construction updates and document downloads eliminated the majority of repetitive inbound queries.
3x
Channel Partner Engagement
Brokers with portal access submitted 3x more leads compared to those relying on phone and WhatsApp coordination.
Compliance & Regulations

Built for RERA and Beyond

Our platforms are designed with Indian real estate regulation at the core — not bolted on as an afterthought.

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RERA Compliance
Project registration tracking, buyer agreement templates, and timeline reporting aligned with state RERA requirements.
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Data Privacy (DPDP Act)
Buyer PII encrypted at rest, consent management for marketing, and data retention policies built into the platform.
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Payment Gateway Compliance
PCI-DSS compliant payment integrations for booking amounts, EMI collections, and maintenance deposits.
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e-Signature & e-KYC
Legally valid digital signatures and Aadhaar-based verification for booking agreements and allotment letters.
Why OpenMalo

Why Developers Choose OpenMalo

We've digitized the sales and operations workflow for residential projects ranging from 50-unit boutique buildings to 2,000-unit townships.

🏗️
Real Estate Domain Expertise
Our team includes people who've worked inside real estate companies. We understand site visits, channel partners, and RERA — not just code.
4-Week Go-Live
Pre-built residential modules mean you launch in weeks, not months. We configure, brand, and integrate — not build from scratch every time.
📱
Mobile-First Design
Your sales team is in the field. Your brokers are on their phones. Everything we build works beautifully on mobile because that's where the work happens.
🔗
Portal & CRM Integration
We connect to 99acres, MagicBricks, Housing.com, and your existing CRM — leads flow in automatically, no manual entry required.
🇮🇳
India-Specific Workflows
GST invoicing, RERA reporting, stamp duty calculations, and TDS tracking — built for how Indian real estate actually operates.
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Post-Launch Optimization
We don't disappear after launch. Monthly reviews, A/B testing on lead funnels, and feature releases keep your conversion rates climbing.
Get Started

Tell Us About Your Residential Project

Share your project details and we'll come back with a tailored PropTech roadmap within 48 hours.

Free PropTech readiness assessment
Custom demo on your project data
Integration plan for existing portals
No long-term contract required
Dedicated account manager from day one
0/2000
Featured Case Study

38% Faster Conversion for a 1,200-Unit Township

🏘️ Residential

Digital Sales Engine for Greenfield Developers

How we replaced spreadsheets and WhatsApp groups with an integrated sales platform — AI lead scoring, buyer portal, and channel partner management — for a large township project in Pune.

38%
Faster Conversion
1,200
Units Managed
₹2.4Cr
Revenue Uplift in 6 Months
The Challenge

Spreadsheets can't scale a 1,200-unit launch

Greenfield Developers was launching their largest township project with leads coming from 8 different sources, 45 channel partners, and a sales team of 20 — all coordinated through Excel sheets and WhatsApp groups.

Leads from 8 portals and ad campaigns tracked in separate spreadsheets
Channel partners had no visibility into lead status or commission calculations
Buyers called the site office daily for construction updates
Management had no real-time view of sales velocity or inventory status

Our Approach: Unified CRM with AI lead scoring, branded buyer portal with construction timeline, self-serve channel partner dashboard, and live sales analytics — deployed in 5 weeks with data migration from existing sheets.

Read Full Case Study
Client Stories

What Our Clients Say

We went from tracking 800 leads in Excel to closing them 38% faster. The AI scoring alone saved my sales team 15 hours a week they were wasting on cold leads.

RM
Rahul Mehta
VP Sales, Greenfield Developers

Our channel partners love the portal. They can see exactly where their leads are, check commission status, and submit new leads — all without calling us. Partner-sourced leads are up 3x.

SP
Sneha Patil
Head of Channel Sales, Skyline Group

The buyer portal cut our inbound calls by more than half. Buyers check construction progress, download documents, and raise tickets themselves. My team can finally focus on selling.

VJ
Vikram Joshi
Director, Horizon Realty
FAQ

Frequently Asked Questions

Our pre-built residential modules can go live in 4 weeks. This includes CRM setup, buyer portal, channel partner dashboard, lead integrations, and team training. Custom features beyond the core take 2–4 additional weeks.