How does the AI matching work?

Our matching algorithm considers 15+ factors — budget, location preference, configuration, floor preference, amenity priorities, commute patterns, and school proximity. It learns from agent feedback (which suggestions led to visits) and deal outcomes (which matches converted) to improve over time.

Can agents still use WhatsApp to share listings?

Absolutely. The platform generates branded, trackable listing cards that agents share directly via WhatsApp. We track opens, saves, and forwards — so agents know which clients are actively interested without asking.

How do you handle complex commission structures?

We support multi-tier splits (agent, team lead, brokerage), referral fees, developer incentives, milestone-based payouts, and tax deductions. The engine handles the complexity; agents and management see a clear, transparent calculation for every deal.

What reporting does management get?

Real-time dashboards showing pipeline value, agent leaderboards, lead source ROI, deal cycle times, conversion funnels, and commission forecasts. Drill down from firm-level to individual agent to specific deal — all in real time.

Can we start with one city and expand later?

Yes. Most brokerages start with their primary city, prove the workflow, and then expand. Adding a new city takes about 1 week of configuration — listing import, local developer partnerships, and agent onboarding. The platform handles multi-city operations natively.

Brokerage Platforms

Scale Your Brokerage with AI-Powered Platforms

We build brokerage technology that helps real estate firms manage listings, match buyers intelligently, automate commission workflows, and give agents the tools to close more deals — all in one platform.

Upgrade Your Brokerage Tech Explore Challenges

3.2x

Agent Productivity Gain

₹1,200Cr

Transaction Volume Managed

52%

Faster Deal Closure

🏪 Brokerage Performance

Deal Pipeline Analytics

Across managed brokerage operations

Lead-to-Visit Rate86%

Client Match Accuracy91%

Agent Utilization79%

Commission Accuracy95%

Industry Challenges

Brokerages Struggle to Scale Beyond the Founder

Most real estate brokerages hit a ceiling because their processes depend on individual agents' memory and relationships — not systems.

📱

Listings Live in Agent Phones

Property inventory exists in individual agents' WhatsApp, notebooks, and memory. When an agent leaves, their listings and client relationships walk out the door.

🎯

Matching Is Manual and Slow

When a buyer inquiry comes in, someone scrolls through listings to find matches. There's no systematic way to match buyer preferences to available inventory at scale.

💰

Commissions Are a Monthly Fight

Commission splits, referral fees, and milestone-based payouts are calculated manually. Disputes between agents and between brokerage and developers are constant.

📊

No Performance Visibility

Brokerage owners can't see which agents are productive, which lead sources work, or which property types close fastest — decisions are made on gut feel.

📋

Compliance Is an Afterthought

RERA agent registration, transaction documentation, and anti-money laundering requirements are handled ad-hoc. One audit could be a disaster.

🏢

Developer Relationships Are Manual

Channel partner registrations, inventory updates, and commission structures from 20+ developers are tracked in separate WhatsApp groups and Excel files.

Our Solutions

Brokerage Tech That Scales Deal Flow

Purpose-built platform that turns your brokerage from a collection of individual agents into a data-driven, scalable operation.

🏠

Centralized Listing Management

Every property — resale, primary, rental — in one searchable database with photos, floor plans, pricing, and availability status. Updated in real time.

Learn more

🤖

AI Client-Property Matching

Machine learning matches buyer preferences to listings based on budget, location, configuration, and lifestyle factors — surfacing the 5 best options, not 50.

Learn more

💰

Commission Management Engine

Automated commission calculations based on deal stage, split structures, referral chains, and developer payout schedules — transparent and dispute-free.

Learn more

📊

Agent Performance Dashboard

Track lead-to-visit, visit-to-offer, and offer-to-close ratios per agent. Identify top performers, coach underperformers, and allocate leads intelligently.

Learn more

📱

Agent Mobile CRM

Mobile-first CRM built for how agents work — log site visits, share listings via WhatsApp with tracking, schedule follow-ups, and update deal stages on the go.

Learn more

🏢

Developer Channel Portal

Unified portal to manage inventory feeds, commission structures, and lead submissions across all developer partnerships — replacing fragmented communication.

Learn more

Your Best Agents Deserve Better Tools

Get a free brokerage technology assessment — we'll show you where your agents are losing deals to process friction.

Book Free Consultation View Case Study

🏪 Brokerage Impact

Technology that multiplies agent productivity.

Brokerages using our platform close more deals per agent, reduce commission disputes to near zero, and make data-driven decisions about growth.

3.2x

Agent Productivity

52%

Faster Closures

4wk

Platform Go-Live

98%

Commission Accuracy

Impact Metrics

How Brokerages Scale with Technology

Real results from real estate brokerages that replaced manual processes with an integrated platform.

3.2x

Agent Productivity

AI matching and automated follow-ups meant agents spent time showing relevant properties instead of searching through listings and chasing cold leads.

52%

Faster Deal Closure

Streamlined documentation, digital offer management, and automated status updates cut the average time from first visit to registration by 52%.

95%

Fewer Commission Disputes

Automated commission calculations with transparent split structures and milestone tracking eliminated the monthly disputes that consumed management time.

Compliance & Regulations

Brokerage Compliance Built In

Real estate brokerages face increasing regulatory scrutiny — our platform makes compliance automatic, not an afterthought.

🏛️

RERA Agent Registration

Track agent registration status, renewal dates, and compliance documentation for every team member across all operating states.

🔍

Anti-Money Laundering (PMLA)

Client KYC verification, suspicious transaction flagging, and documentation trails aligned with Prevention of Money Laundering Act requirements.

📄

Transaction Documentation

Standardized document checklists for every deal type — ensuring nothing is missed from token to registration, with audit-ready records.

🔒

Client Data Protection

Client PII encrypted, access controlled by role, and data retention policies enforced — protecting sensitive financial and personal information.

Why OpenMalo

Why Brokerages Choose OpenMalo

We've built brokerage platforms for firms ranging from 10-agent boutiques to 200-agent city-wide operations — each time increasing deal volume without proportionally increasing headcount.

🏪

Brokerage Operations Expertise

We understand commission structures, developer channel programs, and the daily reality of real estate agents — our platform fits how brokerages actually work.

🤖

AI That Agents Actually Use

Our matching algorithm learns from agent feedback and deal outcomes — getting smarter over time. Agents trust it because it saves them time, not adds to their workload.

📱

WhatsApp-Native Workflows

Agents live on WhatsApp. Our platform generates branded property shares, tracks open rates, and logs conversations — working with WhatsApp, not against it.

⚡

4-Week Go-Live

Pre-built brokerage modules mean you're live in 4 weeks — listing management, CRM, matching, and commission tracking from day one.

📈

Scales with Your Growth

Add agents, cities, and developer partnerships without adding operations overhead. The platform scales your processes, not just your headcount.

🔗

Portal & MLS Integration

Listings sync to 99acres, MagicBricks, Housing.com, and NoBroker — manage all portal listings from one place with automatic updates.

Get Started

Tell Us About Your Brokerage

Share your brokerage details and we'll come back with a platform roadmap tailored to your agent count, markets, and growth plans.

Free brokerage technology assessment

Demo with your listing data

Commission workflow analysis

No long-term contract required

Agent onboarding support included

Featured Case Study

3.2x Agent Productivity for a 150-Agent Brokerage

🏪 Brokerage

AI-Powered Brokerage Platform for HomeConnect Realty

How we built an integrated brokerage platform with AI matching, commission automation, and agent CRM — tripling per-agent deal volume for a 150-agent firm across Mumbai and Pune.

3.2x

Agent Productivity

150

Agents on Platform

₹1,200Cr

Annual Transaction Volume

The Challenge

Growing agents didn't mean growing revenue

HomeConnect Realty had scaled from 40 to 150 agents in two years, but revenue per agent was declining. Listings were siloed in individual agents' phones, matching was manual, commission disputes consumed 20+ hours monthly, and management had no visibility into pipeline health.

Listing inventory fragmented across 150 agents' personal phones and notebooks

Manual buyer matching taking 45+ minutes per inquiry

Commission disputes consuming 20+ hours of management time monthly

No data on agent performance, lead source ROI, or deal cycle times

Our Approach: Centralized listing database with automatic portal sync, AI-powered buyer-property matching, automated commission engine with transparent split tracking, agent mobile CRM, and management analytics dashboard — deployed across both cities in 4 weeks.

Read Full Case Study

Client Stories

What Our Clients Say

“Our agents used to spend 45 minutes matching each buyer to listings. Now the AI does it in seconds and the match accuracy is better than our most experienced agents. Per-agent deal volume tripled.

Rohit Malhotra

Founder & CEO, HomeConnect Realty

“Commission disputes disappeared overnight. Every deal has a clear split structure, milestone tracking, and transparent calculations. My finance team got 20 hours a month back.

Priti Deshmukh

COO, PropFirst Brokerage

“When agents left before, they took their listings and client relationships with them. Now everything lives in the platform. We lost 3 agents last quarter and didn't lose a single deal in their pipeline.

Varun Khanna

Managing Partner, UrbanNest Realty

FAQ

Frequently Asked Questions

The platform aggregates listings from developer channel programs, agent-sourced resale inventory, and portal scraping. Each listing is de-duplicated, standardized, and enriched with photos, floor plans, and pricing — giving agents one unified inventory to work from.